VELOURA EAST
VELOURA EAST
Pure · Authentic · Trusted

Privacy Policy

How we collect, use, store, and protect your personal information.

Effective Date: 12 July 2026

At Veloura East, we value your trust and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, create an account, purchase our products, use our services, or interact with the Veloura East platform. By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

01

Information We Collect

We collect information necessary to provide our products, services, and customer experience.

Information You Provide. When you interact with Veloura East, you may provide information including:

  • Full name
  • Email address
  • Telephone number
  • Billing address
  • Shipping address
  • Company information (where applicable)
  • Account login credentials
  • Purchase history
  • Gift recipient information
  • Customer enquiries and communications

Account Information. If you create a Veloura East account, we securely store your account details to provide access to your orders, certificates, loyalty benefits, authentication services, and other account features.

Authentication Information. Where applicable, we may collect certificate numbers, product serial numbers, authentication requests, ownership registration information, and verification history.

Business Enquiries. If you submit a Corporate, Hospitality, Concierge, or Partner enquiry, we may collect additional business information necessary to respond to your request.

02

How We Use Your Information

Your information is used to provide and improve the Veloura East experience. This includes:

  • Processing orders and payments
  • Delivering products
  • Providing customer support
  • Managing your account
  • Issuing Certificates of Authenticity
  • Verifying product authenticity
  • Maintaining ownership records
  • Responding to enquiries
  • Providing Concierge services
  • Managing corporate and hospitality projects
  • Processing partnership applications
  • Improving our products and services
  • Preventing fraud and protecting customer accounts
  • Complying with legal obligations

We use your information only where there is a legitimate business purpose or where required to fulfil our contractual obligations to you.

03

Marketing Communications

If you choose to subscribe, we may send updates relating to:

  • New fragrance collections
  • Limited-edition releases
  • Collector news
  • The Veloura Journal
  • Events and experiences
  • Membership benefits
  • Exclusive promotions

You may unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails or by contacting our Customer Experience Team.

04

Authentication & Collector Records

Certain Veloura East collectible editions include a Certificate of Authenticity and unique serial number. Where authentication services are provided, we may maintain records relating to:

  • Product authentication
  • Certificate verification
  • Ownership registration
  • Verification history

These records help preserve the integrity of our authentication platform and provide customers with confidence in the authenticity of eligible Veloura East editions.

05

Payment Security

We do not store your complete payment card information on our servers. Payments are processed through secure payment providers using industry-standard encryption and security practices.

Where passwords are stored, they are protected using industry-standard bcrypt hashing and are never stored in plain text.

06

Cookies & Website Technologies

Veloura East uses cookies and similar technologies to improve your browsing experience. Cookies may be used to:

  • Maintain secure login sessions
  • Remember shopping cart contents
  • Improve website performance
  • Remember user preferences
  • Support website security
  • Analyse website usage

Most web browsers allow you to manage or disable cookies through your browser settings. Please note that disabling essential cookies may affect certain website functionality.

07

Sharing Your Information

We respect your privacy. We do not sell, rent, or trade your personal information to third parties.

We may share limited information only when necessary to:

  • Process payments
  • Deliver your orders
  • Provide customer support
  • Operate authentication services
  • Comply with legal obligations
  • Protect our legal rights
  • Prevent fraud or unauthorised activity

All service providers are expected to protect your information appropriately.

08

Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide our services
  • Maintain customer accounts
  • Preserve authentication records
  • Comply with legal, tax, accounting, and regulatory obligations
  • Resolve disputes
  • Enforce our agreements

When information is no longer required, it is securely deleted or anonymised where appropriate.

09

Data Security

Protecting customer information is a priority at Veloura East. We implement appropriate technical and organisational security measures designed to protect personal information from unauthorised access, alteration, disclosure, misuse, or destruction.

These measures include secure servers, encrypted communications where applicable, restricted administrative access, password hashing, routine monitoring, and ongoing security practices.

While no online system can guarantee absolute security, we continuously work to maintain appropriate safeguards for our customers and business partners.

10

Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Update your account details
  • Request deletion of eligible information
  • Withdraw marketing consent
  • Request information about how your data is used
  • Request a copy of your personal information where applicable

Requests will be handled in accordance with applicable laws and our operational requirements.

11

Children's Privacy

Veloura East products and services are intended for adults. We do not knowingly collect personal information from children without appropriate legal authorisation.

If we become aware that personal information has been collected from a child contrary to applicable law, we will take reasonable steps to remove such information.

12

International Customers

Veloura East serves customers in multiple regions. By using our website, you understand that your information may be processed and stored in countries where we or our authorised service providers operate, subject to appropriate safeguards and applicable legal requirements.

13

Third-Party Services

Our website may contain links to third-party websites, payment providers, or external services. This Privacy Policy applies only to Veloura East.

We are not responsible for the privacy practices or content of third-party websites or services.

14

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, legal requirements, or business operations. The latest version will always be published on this page together with its effective date.

Your continued use of our website after changes are published constitutes acceptance of the updated Privacy Policy.

15

Contact Us

If you have any questions about this Privacy Policy, your personal information, or how your data is handled, please contact the Veloura East Customer Experience Team through our Contact page.

We are committed to protecting your privacy and maintaining the trust that defines every Veloura East experience.